I wash and dry your clothes, play your radios, I can heat your coffee pot, I am always there, with lots of power to spare, ’cause I’m REDDY KILOWATT!
With the impending end of hostilities in the final months of World War II, utility companies began to prepare for a return to a consumer-driven economy, and to respond to 15-years of pent-up demand for new household appliances. Demand for electric power jumped 14 per cent between 1946 and 1947 alone.
Redi Kilowatt 1933
The onset of the Great Depression in 1929 would further suppress demand for new electric services and slow progress toward rural electrification.In 1933, IOUs banded together to advance their interests, forming the Edison Electric Institute.